Privacy Policy

At Wayfinder Shoe Shop (“we,” “us,” or “our”), we understand that your adventure begins with trust—trust in your gear and trust in how we handle your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wayfindershoe.com.

1. Information We Collect

Like the right footwear for your journey, we only collect what’s necessary to provide you with the best service:

• Personal Information: When you make a purchase, create an account, or contact us, we collect information such as your name, email address, shipping address, payment details, and phone number.
• Order Information: Details about the products you purchase, including size preferences and order history.
• Device and Usage Data: Information about how you access our site, including IP address, browser type, device characteristics, and pages visited.
• Communication Data: Records of your interactions with our customer service team.

2. How We Use Your Information

We use your information with the same care we put into selecting our adventure footwear:

• To process and fulfill your orders for hiking shoes, sneakers, and other footwear
• To provide customer support and respond to your inquiries
• To improve our website, products, and services
• To send you important account/purchase information (order confirmations, shipping updates)
• For security purposes and to prevent fraud
• With your consent, to send you marketing communications about products and promotions

3. Data Sharing and Disclosure

We treat your data like we treat our trails—with respect and care:

• Service Providers: We share information with trusted partners who help us operate our business (payment processors, shipping carriers, IT services).
• Legal Compliance: We may disclose information when required by law or to protect our rights.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.
• Never for Sale: We do not sell your personal information to third parties.

4. International Data Transfers

As a global retailer (shipping to most countries except parts of Asia and remote areas), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your data with the same reliability as our adventure footwear protects your feet:

• All payment transactions are encrypted using PCI-compliant systems with 256-bit SSL encryption
• We implement tokenization so your actual card details are never stored on our servers
• Regular security audits and fraud monitoring systems
• Employee access to personal data is limited and requires authorization

6. Your Rights and Choices

You have control over your personal information:

• Access & Correction: You can review and update your account information by logging into your account.
• Marketing Preferences: You can opt-out of marketing emails by using the unsubscribe link in any email.
• Data Deletion: You may request deletion of your personal data, subject to legal retention requirements.
• Do Not Track: Our website does not respond to “Do Not Track” signals as no industry standard exists.

7. Cookies and Tracking Technologies

Our website uses cookies—small data files stored on your device—to enhance your shopping experience:

• Essential Cookies: Required for site functionality (shopping cart, checkout process)
• Performance Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to show relevant ads (you can opt-out)

You can manage cookie preferences through your browser settings.

8. Children’s Privacy

Our products and services are designed for adventurers aged 13 and older. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this policy as our business evolves. The “Last Updated” date at the top indicates when changes were made. We encourage you to review this policy periodically.